Welcome to the first post of ‘Digital Marketing View.’
Let’s start by giving you some insights into me. I am a marketing and sales professional of a goodly number of years with a background in what has come to be known as ‘traditional marketing’. I’ve worked in advertising agencies on B2B accounts. I’ve worked on B2C accounts. I’ve also worked on retail accounts which in my opinion deserve a category all of their own, but that’s for another day. I’ve done marketing and I’ve also done sales. So you could say, I know a thing or two about sales and marketing.
Or you could say I did know. While I was on a career break for just a few years (if you can call having 3 children in 4 years a break at all), the world of sales & marketing changed and when I got back to my desk, I found there was no longer such a thing as this ‘traditional’ marketing. The internet and the profound changes it has had on buyer behaviour has put paid to that.
Of course, at its core, (insight #1) the guiding principles of marketing haven’t changed at all. When I studied International Marketing & Languages at DCU in Dublin, Ireland over 20 years ago, I learned that marketing involved being obsessed with your customers and that’s just as relevant today. If anything, this is more true of Digital Marketing than ever but the strategies, best practices and tools have moved on and I am too.
So, these days, I am back in DCU my old alma mater, this time as a student of Digital Marketing. It’s incredibly exciting. I’m learning so much everyday and I’m spending a lot of time doing so and I thought I’d share on my blog just some of the wealth of knowledge I’m finding in the form of insights, news, trends, tips and sometimes my own opinions too.
Incidentally, (insight #2) anyone seeking to embrace digital marketing: there really is no longer a distinction between B2B and B2C any more. It’s more useful to think in terms of P2P (person to person).
I’m really looking forward to this. I hope you are too.