Some favourite Infographics

Since beginning the Graduate Certificate in Management (Digital Marketing) last February, I spend a hell of a lot of time online, so much so that my children think I might have a problem! Last semester one of our assignments was to produce a content marketing plan for a relationships  counselling service so when my youngest saw me checking out the ‘Support for Single Parents’ page one day, he thought the worst and suggested I might grow cabbages for a living instead! Now I’m not sure that cabbage growers are all happily married either but at least now if I do decide to grow cabbages, I’ll be able to market them digitally!!

But I digress. I tell this story to get across just how easy it is to immerse yourself in all the helpful content that’s available out there both for me as a student and for practitioners too. You literally could lose yourself for hours if you had the time. One way I’ve found that really helps my learning is to read the long-hand version first and then find a great infographic that crystallises the topic and presents the key data in a pleasing visual format.

In my last post, I talked about the advantages to marketers of using infographics and promised you my favourites so far. So true to my word, here they are. Needless to say, this is massively subject to change as more and more great infographics are produced. I like to keep my favourites together on my Pinterest Board so you’ll find more there but for now, here are my favourites.

 

The State of Content Marketing

State of Content Marketing 2014

State of Content Marketing 2014

The Secret Art of Digital Marketing

I must warn you it’s a long one but well worth the scroll.

The secret Art of Digital Marketing [Infographhic]

 

The last one is here because it made me smile.

Profile of a Twitter user

Profile of a Twitter user

 

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5 great resources for beginner’s SEO

Today I want to talk about SEO (Search Engine Optimization). There’s a project coming up in my Graduate Certificate in Digital Marketing course in DCU where we need to assess and make recommendations for a real live client. I want to do a good job so I’ve been going over the sessions we’ve done in lectures on this subject and supplementing them with resources I’ve found on-line.

There are alot of  things to get right with SEO, from keywords research, content optimisation, web site structure optimisation (URL,  meta title tag,  H1 header tag, pictures) to name just a few. I won’t be telling you how to do carry out SEO in this blog, but I will be telling who can.

As a marketer and strategist who is accustomed to advising clients at a high level, I’m enjoying being pushed way out of my comfort zone into the dark arts of web site architecture, webmaster tools and the like; all the things that are usually taken care of by IT.  But of course, it’s not just IT’s problem any more is it? Depending on where you read, between 60% and 90% of the purchase journey is completed before your customers actually speak to a sales person in your organisation. Think about that. It means that marketing owns the majority of the funnel and that funnel starts with being found on Google and the other search engines. So of course it’s crucial that marketing have a solid knowledge of how to optimise a web site’s search rank.

As I said, I’m no expert (yet!) but I wanted to share with you some of the excellent resources on-line which have helped me on my SEO journey.

1. The Beginner’s Guide to SEO

This is a very comprehensive and popular guide from Moz. It seems a million others have gone before me and have visited here for advice on SEO. The Beginner’s Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work and it covers the fundamental strategies that make websites search engine–friendly.

2. Tutorialspoint SEO

I found this tutorial very useful. It is structured in a step-by-step approach which suits my way of learning. I’m not able to comment on the course as a stand alone piece because of course I came to it already pre-armed with alot of learning on board from both my lectures and Moz but what it did was helped me make sense of all that new-found knowledge by breaking the process down into logical steps.

3. SEO Ireland

Closer to home for me, I found the advice from this SEO specialist very helpful. (I have no connection.) There are general tips, mistakes to avoid and a post with useful local SEO tactics for small Irish businesses. Well worth a visit.

4. Google’s Webmaster Guidelines

It’s important that you stick within Google’s guidelines in order to avoid being penalised. If that happens, you’ll find your website languishing in the depths of invisibility far from where your visitors can find you. They say it’s better to do no SEO at all than to do bad SEO so it’s crucial to stick to best practices.

5. The Periodic Table of SEO Success Factors

I love this infographic from searchengineland.com because it pulls all the factors of SEO together in one place and attributes a weighting to each helping you to see where gains can be made.

”Search

 

If you need to understand SEO, these are excellent resources. SEO is not a quick topic, nor is it a quick fix but if I had to give one piece of advice on SEO based on everything I’ve read, it would be to carry out SEO with the human visitor in mind and in doing so, you will likewise keep the search engines happy.

These are my 5 suggestions. Have you others?

 

Link to your Google+ page to get found

Search Engine Optimisation (SEO) is a very hard nut to crack. Many with much greater knowledge than I have, do battle on a daily basis with Google’s highly complex algorithm to try and improve their website’s rankings. If they are very good at their job, they might even get the website to show in the first page in search results. This is no small achievement when it happens.

There are many aspects to get right when doing SEO and many of these have to do with the actual on-page and site wide setup of the website itself. Factors include keywords, readable URL’s, alt texts, meta description tags to name a few. Thankfully for me and other bloggers, WordPress does a wonderful job of taking care of much of this for us. However, as you can imagine, just being on WordPress isn’t enough and lots of other factors contribute too like social shares, links, frequency of posts etc etc.

I’m choosing to put up this post now because, in the past hour, I have just published my first blog post on Digital Marketing View. It’s a brand new blog and it’s on the very well-catered for subject of Digital Marketing. There must be literally millions of web pages on this topic. Excited to have got the blog off the ground, I did a quick search for the very, very broad term: ‘Digital Marketing’ and could not believe my eyes to see me staring back at myself on the first page above the fold. It’s a link to the automatic share I set up to my Google+ page. Never in my wildest dreams could I have hoped for this result.

The blog is brand new so it has no social shares, no traffic to speak of and only one post. What a boost. Linking to Google+ really does help with SEO. Simple, and it worked for me.

 Insight #3. To get help get found on Google search, set up a Google+ page and link your blog.

Digital Marketing View makes it to the first page above the fold on Google search. Not bad for a new blog.

Digital Marketing View makes it to the first page above the fold on Google search. Not bad for a new blog.