What Is Social Media?

This is a great overview of Social Media providing a walk-through of the main types, best practices and quick introduction to developing a social media plan.

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What is Social Media?

When people hear the term “social media”, they immediately assume that it refers to social networking sites. However, social media is not limited to only using sites like Facebook, Google+, and Twitter, YouTube, and Instagram. In fact, you might be surprised to learn that the use of social media dates back to the prehistoric era, way back before computers and papers were invented.

What is social media? We can get the meaning of the term by first identifying the two words that make it up. Social refers to the interaction between people or group, and their behavior in society. Media, on the other hand, can be defined as a channel for communication and interaction. Thus, social media is all about the interaction of people and groups in a society using these tools and technology that were made for communication.

Social media is ever-changing. Today, social media

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